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4.7

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(574 Verified Ratings)

Save Flat Rs.290

12 O’clock Vitamin C Serum

Brightens skin and fades dark spots for a radiant glow

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1,450.00 1,160.00

MRP inclusive of all taxes.

Enter Code DS10 | Save Flat 10% over Rs. 4500/ Purchase.

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Brightens skin & fades dark spots

Boosts collagen & skin elasticity

Visibly brighter skin

Non-irritating, dermatologist-tested for sensitive skin

Suitable for sensitive skin types

Use daily in the morning (2–3 drops)

Store in a cool place, avoid sunlight

  • Brightens Dull Skin & Evens Skin Tone: Enriched with Ethyl Ascorbic Acid and Ascorbyl Glucoside, this serum reduces dark spots and pigmentation, giving your skin a luminous and even-toned appearance.
  • Reduces Fine Lines & Wrinkles: Powered by Vitamin C and Hyaluronic Acid, it boosts collagen production and elasticity to visibly reduce signs of aging.
  • Combats Premature Aging: A potent antioxidant blend that fights environmental damage and early aging signs like fine lines and sagging skin.
  • Deep Hydration & Plumping: Hyaluronic Acid and Moist 24™ deeply hydrate, lock in moisture, and plump your skin for a youthful glow.
  • Reduces Acne Scars & Hyperpigmentation: Alpha Arbutin and Niacinamide (Vitamin B3) fade acne marks and discoloration, enhancing clarity and radiance.
  • Soothes & Heals Irritated Skin: Infused with Vitamin B5 and Allantoin to calm redness, promote skin regeneration, and improve texture.
  • 90% of users reported brighter skin after 4 weeks.
  • 70% reduction in dark spots in 6 weeks.
  • 80% reported improved texture (smoother, firmer skin).

This vitamin C serum brightened my skin noticeably within weeks. Lightweight and non-sticky, perfect for daily use.

Sadia Noor · May 15, 2025


  • Ethyl Ascorbic Acid: A stable Vitamin C derivative that brightens skin, fades pigmentation, and stimulates collagen for firmer texture.
  • Ascorbyl Glucoside: Deeply penetrates to promote even skin tone and glowing complexion without irritation.
  • Alpha Arbutin: Lightens dark spots by reducing melanin production, visibly evening skin tone.
  • Niacinamide (Vitamin B3): Enhances skin clarity, controls oil, improves texture, and calms redness.
  • Potassium Azeloyl Diglycinate (PAD): Targets acne, uneven tone, and dullness while reducing inflammation.
  • Hyaluronic Acid: A super hydrator that plumps the skin, improves elasticity, and reduces the look of fine lines.
  • Moist 24™: A next-gen moisturizer that keeps your skin nourished and hydrated for 24 hours straight.
  • Vitamin B5 (Panthenol): Known for its healing power — soothes irritation and strengthens the skin barrier.
  • Allantoin: Calms sensitive skin and speeds up the natural healing process, reducing roughness and dryness.

Note: Our ingredients are periodically updated to improve formulations. Please refer to the packaging for the most current ingredient list.

How often should I apply this serum?
Use daily in the morning, 2–3 drops.
Is it safe for sensitive skin?
Yes, it has a gentle, non-irritating formula.
Can it reduce dark spots?
Yes, it helps fade dark spots over time.
How should I store it?
Store in a cool place and avoid direct sunlight.
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  1. Start by cleansing your face with a gentle cleanser like "SUNNY SKIN UP" to remove dirt and impurities.
  2. While your skin is still slightly damp, apply 2–3 drops of 12 O'clock Vitamin C Serum on your face and neck.
  3. Massage gently in upward circular motions until fully absorbed.
  4. Follow up with your favorite moisturizer and always apply sunscreen during the day.

Use twice daily — in your morning and nighttime skincare routines — for best results.

Store in a cool, dry place away from direct sunlight. Keep the bottle tightly closed and avoid exposure to air to preserve the potency of Vitamin C.

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